E-commerce

E-commerce Complexity Is Underestimated

Everyone thinks e-commerce is a solved problem. Just drop in Shopify and you’re done. That works until it doesn’t. Until you need custom pricing logic. Until you’re selling across three marketplaces and your inventory counts are wrong. Until your checkout flow needs to handle subscriptions, bundles, pre-orders, and gift cards in the same cart.

Custom e-commerce software exists because real commerce is messy. Products have variants. Prices change by customer segment, geography, quantity, and time. Promotions stack in ways nobody anticipated. Returns create inventory and accounting nightmares. And all of this needs to work at 2 AM on Black Friday when your traffic spikes 20x.

We build e-commerce systems for companies that have outgrown templates. Companies where the platform is the product, not just a storefront.

Industry-Specific Challenges

E-commerce has a deceptive surface simplicity that hides enormous backend complexity.

Every millisecond costs money. A 100ms increase in page load time drops conversion rates measurably. Your product pages, search results, and checkout flow need to be fast. Not “fast for a web app.” Actually fast. This means CDNs, edge caching, image optimization, and a frontend architecture that prioritizes time-to-interactive above everything.

Inventory accuracy is existential. Selling something you don’t have creates a customer service nightmare. Overselling during a flash sale destroys trust. When you’re selling on your website, Amazon, and two retail partners simultaneously, keeping inventory counts accurate in real-time is a genuine distributed systems problem.

Fraud is constant. Every e-commerce platform is a target. Card testing attacks, account takeovers, promo abuse, friendly fraud. Your fraud prevention needs to be good enough to stop the bad actors without adding so much friction that legitimate customers abandon their carts.

The tax landscape is brutal. If you sell across state lines or internationally, tax calculation gets complicated fast. Nexus rules, VAT, GST, digital goods taxes, marketplace facilitator laws. Get it wrong and you’re liable.

What We’ve Built

We’ve worked on commerce platforms across the full spectrum:

• Multi-vendor marketplaces — Seller onboarding, commission structures, dispute resolution, and split payments for platforms connecting buyers with multiple independent sellers
• D2C platforms — Custom storefronts with subscription management, loyalty programs, and personalized shopping experiences that drive repeat purchases
• B2B commerce — Custom pricing per account, bulk ordering, approval workflows, net terms, and catalog management for wholesale and distribution
• Inventory management systems — Multi-warehouse, multi-channel inventory tracking with real-time sync, reorder automation, and demand forecasting
• Order management — From placement through fulfillment, with support for partial shipments, backorders, returns, exchanges, and refunds across channels
• Product information management — Centralized product data with rich attributes, variant management, digital asset management, and syndication to multiple channels

Payment and Security

Handling money means handling risk. We build payment systems that are secure, reliable, and compliant from the foundation.

Our payment and security approach:

• PCI DSS compliance through tokenization and minimal cardholder data exposure
• Integration with Stripe, Braintree, Adyen, and other processors based on your needs
• Support for multiple payment methods: cards, wallets, BNPL, ACH, wire transfers
• Fraud scoring and rules engines that adapt to your specific risk profile
• 3D Secure implementation for markets that require strong customer authentication
• Webhook-driven payment status updates with idempotent processing
• Reconciliation systems that match transactions to orders to payouts

We’ve processed millions in transactions through systems we’ve built. We understand the edge cases: partial refunds on split-payment orders, currency conversion timing, chargeback workflows, and the inevitable “my payment went through twice” support ticket.

Integration Experience

E-commerce platforms sit at the center of a web of systems. They need to talk to everything. And they need to do it reliably.

We’ve integrated with:

• Payment processors — Stripe, PayPal, Braintree, Adyen, Square, and processor-agnostic abstraction layers
• Shipping carriers — UPS, FedEx, USPS, DHL via EasyPost, ShipStation, and direct APIs for rate shopping and label generation
• Tax engines — Avalara, TaxJar for automated sales tax calculation and filing
• ERP systems — NetSuite, SAP, QuickBooks for order and financial data sync
• Marketing platforms — Klaviyo, Mailchimp, Attentive for transactional emails, SMS, and lifecycle campaigns
• Analytics and tracking — GA4, Segment, PostHog for conversion tracking, attribution, and behavioral analysis
• Warehouse management — ShipBob, Deliverr, custom 3PL integrations for fulfillment orchestration

The hard part isn’t connecting to any single system. It’s keeping all of them in sync when orders change, inventory moves, and returns happen. We build integration layers that handle eventual consistency, retry failed syncs, and surface discrepancies before they become problems.

Our Approach

We start with your transaction flow. Not your homepage design. The path from “I want this” to “I got it” is where e-commerce is won or lost. Every click, every form field, every loading spinner in that path is a potential drop-off point.

We instrument everything. Add-to-cart rates, checkout funnel completion, payment failure rates, search-to-purchase conversion. You can’t improve what you don’t measure. We build the measurement in from the start so you can make data-driven decisions about what to optimize next.

We also build for the peaks. Your infrastructure can’t fall over on Black Friday. Your checkout can’t slow down during a product launch. We load-test with realistic traffic patterns and build auto-scaling infrastructure that handles the spikes without burning money during quiet periods.

E-commerce moves fast. Consumer expectations keep rising. We build systems that can evolve with your business, not systems that lock you into decisions you made two years ago.