Real Estate

Real Estate Runs on Paper. It Shouldn’t.

Real estate transactions involve dozens of documents, multiple parties, and weeks of back-and-forth. Agents, buyers, sellers, lenders, inspectors, appraisers, title companies, attorneys. Each one needs different information at different times. Most of this still happens over email, fax, and phone calls.

PropTech exists to fix this. But most PropTech tools solve one narrow slice of the problem. A showing scheduler here. A CRM there. A transaction management tool that doesn’t talk to either. The result is agents juggling eight different apps and still dropping balls.

We build real estate software that connects the pieces. Systems that understand the full lifecycle of a property transaction and give every party the information they need, when they need it, without the constant follow-up.

Industry-Specific Challenges

Real estate technology operates in a regulatory and data environment that’s unlike most industries.

MLS data is both essential and frustrating. Multiple Listing Services are the backbone of residential real estate data. But there are hundreds of MLSs in the US, each with different rules, data formats, and access requirements. RETS is being replaced by RESO Web API, but the transition is slow and uneven. IDX display rules dictate how you can show listing data. Violating them gets you cut off.

Transactions are multi-party orchestrations. A typical home purchase involves 10+ parties. Each has their own timeline, their own requirements, and their own systems. Coordinating all of them through a transaction that takes 30-60 days is a project management challenge that most software underestimates.

Compliance is layered and local. Fair housing laws govern how properties can be advertised. Licensing requirements vary by state. Disclosure obligations differ by jurisdiction. Agency relationships create data access rules. Real estate technology needs to handle all of this without putting users at risk of violations.

The data is messy and duplicated. Property records come from county assessors, MLSs, third-party data providers, and user input. The same property might appear with different addresses, different owners, and different characteristics depending on the source. Deduplication and normalization are constant battles.

What We’ve Built

We’ve worked on real estate software across the transaction lifecycle:

• Property search platforms — IDX-compliant listing search with map-based interfaces, saved searches, and automated alerts that work across multiple MLSs
• Transaction management — End-to-end deal tracking from offer to close, with task management, deadline tracking, and status visibility for all parties
• Property management systems — Tenant portals, maintenance request workflows, lease management, rent collection, and financial reporting for portfolios of all sizes
• CRM and lead management — Contact management, lead scoring, drip campaigns, and pipeline tracking built specifically for real estate sales cycles
• Document management — Template libraries, auto-populated forms, e-signature workflows, and secure document storage with audit trails
• Investment analysis tools — Pro forma modeling, cash flow projections, cap rate calculators, and portfolio performance dashboards for commercial investors

Compliance and Data

Real estate compliance isn’t a single framework like HIPAA or PCI. It’s a web of federal, state, and local regulations that vary by transaction type and geography.

Our compliance approach covers:

• Fair Housing Act compliance in all listing displays, search functionality, and advertising features
• IDX and VOW display rules implementation specific to each MLS
• State-specific disclosure requirements built into transaction workflows
• RESPA compliance for referral and fee-sharing workflows
• Data retention policies that satisfy both regulatory requirements and brokerage needs
• Secure handling of financial documents, Social Security numbers, and other sensitive transaction data
• Audit trails for every document access, status change, and communication

We’ve built systems that pass MLS compliance reviews. We understand the nuance of NAR policy changes and how they affect technology requirements. When rules change, we update systems before they become violations.

Integration Experience

Real estate technology needs to connect to a surprisingly wide range of systems. Properties, people, money, and documents all flow through different platforms.

We’ve integrated with:

• MLS systems — RETS feeds, RESO Web API, Bridge Interactive, and direct MLS vendor integrations for listing data ingestion and IDX display
• E-signature platforms — DocuSign, Dotloop, SkySlope for document execution workflows
• Lending and title — Encompass, Blend, and custom API integrations for loan status updates and title search coordination
• Accounting systems — QuickBooks, AppFolio, Buildium for property management financial sync
• Marketing platforms — Email marketing, social media posting, and listing syndication to Zillow, Realtor.com, and Redfin
• County and public records — Assessor data, deed recordings, permit histories, and tax records for property data enrichment
• Payment processors — ACH for rent collection, escrow account management, and security deposit handling

The integration challenge in real estate is that many counterparties are small businesses using different tools. Your transaction management platform might need to work with a title company using a 15-year-old system and a lender using a modern API. We build for both.

Our Approach

We map the transaction from both sides. The agent’s perspective and the consumer’s perspective. They’re experiencing the same transaction but with completely different information needs, anxiety levels, and technical comfort.

We build workflows that guide users through complexity without hiding it. Real estate transactions are inherently complex. Pretending they’re simple doesn’t help anyone. But surfacing the right information at the right time, automating the mechanical steps, and flagging exceptions before they become problems — that’s where software adds real value.

We also respect that real estate is a relationship business. Agents don’t want software that disintermediates them. They want software that makes them more effective, helps them close deals faster, and gives their clients a better experience. We build tools that strengthen the agent’s role, not tools that try to replace it.

Real estate technology is overdue for better software. If you’re building it, we can help you get it right.