B2B SaaS

SaaS Is a Different Game

Building SaaS isn’t just building software — it’s building a business. Every technical decision affects unit economics. Every UX choice affects churn. The database schema you choose today affects your gross margin next year.

We build SaaS products with the business model in mind. Because shipping features doesn’t matter if you can’t ship profitably.

Most SaaS companies fail on execution, not idea. They build the wrong things. They build the right things wrong. They build fast but can’t maintain. They build solid but can’t iterate. Getting this balance right is the difference between a sustainable business and a death spiral.

Industry-Specific Challenges

SaaS has unique problems. Multi-tenancy sounds simple until you have one customer generating 90% of your load. Subscription billing sounds solved until you need to handle upgrades, downgrades, prorations, refunds, and usage overages across multiple pricing models.

The activation problem is real. Most SaaS trials fail not because the product is bad, but because users never experience the value. They sign up, click around, get confused, and leave. Getting users to the “aha moment” fast is a technical challenge as much as a product challenge.

Then there’s the integration tax. Your customers use Salesforce, HubSpot, Slack, Jira, and 50 other tools. They expect your product to fit into their workflow. Building and maintaining these integrations is expensive. But without them, you lose deals.

Finally, there’s the growth ceiling. What works for 100 customers breaks at 1,000. What works for 1,000 breaks at 10,000. The architectural decisions you make early determine how painful this scaling will be.

What We Build

We’ve built SaaS products across dozens of verticals. The patterns repeat, even when the domains don’t:

• Core product development — The features that deliver value and justify the subscription
• Billing systems — Subscriptions, usage-based pricing, hybrid models, invoicing, revenue recognition, failed payment recovery
• Admin dashboards — Tools for your team to support customers, manage accounts, investigate issues, and intervene when needed
• Onboarding flows — Getting users to the “aha moment” fast through guided setup, templates, sample data, and progressive disclosure
• Integrations — Connecting with tools your customers already use, from OAuth flows to webhook handling to full bidirectional sync
• Self-service portals — Letting customers manage their own accounts, users, billing, and configuration without support tickets
• Analytics and reporting — Dashboards that help customers understand the value they’re getting from your product

Multi-Tenancy Done Right

SaaS means multiple customers sharing infrastructure. This saves money but creates complexity. Data must be isolated. Resources must be fair. Noisy neighbors can’t ruin everyone’s experience.

We architect for multi-tenancy from the start:

• Data isolation — Tenant data separated at the database level, not just the application level. Row-level security. Separate schemas where warranted.
• Per-tenant configuration — Feature flags, customization options, white-labeling, custom domains, all without forking your codebase
• Fair resource allocation — Rate limiting, queue prioritization, and resource caps that protect the platform without hurting good actors
• Tenant-specific pricing and limits — Different tiers, custom enterprise deals, usage caps, all manageable without code changes

The multi-tenancy decisions you make at 10 customers are hard to change at 10,000. We help you get them right early.

Scaling Considerations

We build SaaS products that grow with you. Not products that need to be rewritten when you hit product-market fit.

Our scaling approach:

• Horizontal scaling when you need it — Stateless services, distributed data, and architectures that scale by adding machines, not by buying bigger machines
• Cost optimization for cloud infrastructure — Right-sizing instances, using spot capacity where appropriate, caching aggressively, and avoiding the trap of over-provisioning
• Performance monitoring and optimization — Knowing where your time goes, identifying bottlenecks before they become outages, and optimizing the paths that matter
• Zero-downtime deployments — Rolling updates, blue-green deployments, feature flags, and database migrations that don’t lock tables

We’ve helped SaaS companies scale from founder-led sales to enterprise-scale operations. The technical challenges at each stage are different. We know what’s coming.

Growth-Phase Challenges

Once you have product-market fit, new challenges emerge. The code you wrote to prove the concept isn’t the code you want to maintain for years.

Common growth-phase problems:

• Technical debt from moving fast — Hacks that were acceptable at 10 customers become landmines at 1,000. We help you identify and address the debt that matters.
• Features that don’t scale — That report that runs fine for small accounts takes 30 minutes for your largest customer. We find and fix these.
• Monitoring and observability gaps — You know something is wrong, but you don’t know what or why. We instrument properly so you can diagnose and respond.
• Security and compliance requirements — Enterprise customers want SOC 2. They want penetration tests. They want security questionnaires answered. We’ve been through this process many times.
• Team scaling — Your codebase needs to support 10 engineers instead of 2. This requires different patterns, different tooling, different processes.

SaaS is a long game. The winners are the ones who can ship fast and maintain fast. We help at every stage — from first commit to IPO.